BRAND KIT V4 · EAGLE CONCEPTS
SEPTEMBER 2026
The full Homeland proposed identity.
Palette, type, voice, applications and the logomark directions in development.
One piece is ready today: the wordmark, featured above, submitted for approval for immediate use across letterhead, email, documents and filings.
Palette, type, voice, applications and the logomark directions in development.
One piece is ready today: the wordmark, featured above, submitted for approval for immediate use across letterhead, email, documents and filings.
HOMELAND CRITICAL MINERALS
PREPARED BY
01 · THE WORDMARK — FOR IMMEDIATE USE, PENDING APPROVAL
PRIMARY · GRAPHITE ON LIGHT
REVERSED · IVORY ON GRAPHITE
ONE-LINE · HEADERS & FOOTERS
SHORT · SMALL SPACES
BRONZE MARKING · SPARINGLY
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02 · COLOR & TYPE — THE FULL PALETTE, UNCHANGED
Ivory
#F6F4F1 · page ground
Graphite
#2B2E31 · type
Bronze
#B87333 · the accent
Verdigris
#3F8C74 · rare
Fog
#E7E4DF · panels
Washed Sky
#A8C4D4 · charts · air
Pale Sand
#DEC9A3 · backgrounds
Warm Copper
#C58A52 · photo grade
Umber
#4A4036 · deep neutral
WEIGHT OF USE
Mostly paper. Bronze rationed, sky a garnish.
ARCHIVO — EVERYTHING
American copper, beneath the cover.
Headlines 800, subheads 700, body 400. Tracked caps for labels and anything measured: WIL-23-001 · 238.5–255.0 FT
The wordmark's letterforms live only in the logo files — never re-typeset the name.
RULES OF USE
DO Use the supplied SVG/vector files at any size.
DO Graphite on light grounds; ivory on graphite or photography.
DO Clearspace = the height of the H, all sides.
DON'T Re-typeset, stretch, outline or add effects.
DON'T Place on busy imagery without a solid or gradient plate.
DON'T Use bronze for body text — it is an accent, not a voice.
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03 · IN USE
EMAIL SIGNATURE
Mansoor Jan
CHIEF EXECUTIVE OFFICER
Homeland Critical Minerals · TSXV : HCM
Phoenix, Arizona · homelandcriticalminerals.com
Phoenix, Arizona · homelandcriticalminerals.com
BUSINESS CARD FRONT
CHART STYLESKY + BRONZE
Washed sky carries the series; bronze marks the one that matters.
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04 · THE GROUND — SIX PROJECTS, THREE STATES
01 · UTAHRed StarCopper target on trend under cover.
02 · UTAHSand PassBasin-and-range cover over a geophysical target.
03 · NEVADARed HillsCopper system; historic workings at surface.
04 · NEVADAGarfield FlatClaims staked on trend with the producing district.
05 · ARIZONARipsey WestPorphyry copper target, staked ground.
06 · ARIZONAWillcox PlayaLithium — drilled, logged and assayed under the playa.
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TSXV : HCM
PHOENIX, ARIZONA
HOMELANDCRITICALMINERALS.COM
PHOENIX, ARIZONA
HOMELANDCRITICALMINERALS.COM
September 3, 2026
Re: Wordmark adoption — effective on approval
Sincerely,
Mansoor Jan
Chief Executive Officer
Homeland Critical Minerals
PAGE 1 OF 1
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05 · AMERICAN AT THE CORE
The identity is unmistakably American in its fundamentals — from the name and letterforms to the colours and the sense of place. But it is not American in a generic or imposed way; it feels rooted in the landscapes where the projects sit.
1 · THE NAME LEADS
HOMELAND carries the weight in every lockup — domestic supply, said in one word.
2 · THE ENGRAVER'S LETTER
Copperplate Gothic — the chiselled letter of American embassies, banks and cornerstones.
Engraved authority, not fashion.
Engraved authority, not fashion.
3 · THE GROUND IS THE ICON
Arizona, Nevada and Utah drawn as the brand's key graphic — the American Southwest itself.
4 · THE MARK · THE EAGLE
The brand mark is a USA flag — the eagle carries it within: stripes in copper, the stars’ field in graphite.
5 · THE FLAG, WHERE IT LIVES
MADE IN AMERICAfooter credential — type, one diamond
MADE IN AMERICA
AMERICAN COPPER · AZ — NV — UT
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06 · FROM THE FIELD — THE PALETTE, VALIDATED ON THE GROUND
The palette was specified first — then the August 2026 film trip across Homeland ground in Arizona, Nevada and Utah confirmed it. Every color in the kit is right there in the photography: the brand direction, validated by the land itself.
Ground truth: the palette held up against the places it has to live.
MADE IN AMERICA
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07 · THE LOGOMARK — STILL TO BE DECIDED
The wordmark is ready today. The mark joins it as the brand develops.
Everything in this kit so far runs on the wordmark alone — letterhead, email, documents, filings. That is deliberate: the wordmark can go to work now, and a logomark can be added to every lockup without reprinting anything. Two families of candidates are in development below.
APPROVAL REQUESTED
FOR INTERIM USEThe wordmark stands on its own until the full brand direction is finalised
FOR INTERIM USEThe wordmark stands on its own until the full brand direction is finalised
CANDIDATE A · (V1 MARK) THE COPPER NUGGETFIRST LANDED ON
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Native copper cut to seven faces with the green heart — drawn from the ore itself. Ownable, geological, quiet.
CANDIDATE B · (V2 MARK) THE EAGLEAMERICAN-FORWARD · FEATURED
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The eagle, drawn in the brand’s own copper, graphite and green — American authority with the geology kept in the palette.
OTHER
DIRECTIONS
EXPLORED
DIRECTIONS
EXPLORED
THE PIT · BENCHES
THE CORE SLICE
UNDER THE COVER
THE COPPER STAR
THE FLAG · REDRAWNDecision to follow with the full brand direction — neither candidate blocks anything in this kit.
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08 · EAGLE MARK CONCEPTS — CANDIDATE B, REFINED
Four eagles, taken off the field and put back in the ground.
The eagle keeps the American authority; these concepts remove what makes it read as a team crest — the scowl, the shield, the aggression. Each one builds the bird from geology: strata, ridgelines, veins and benches, in the brand’s own copper, graphite and green.
E1GEOLOGICAL
Copper Wing
The wing as stacked strata planes — two copper beds and a single malachite face, the ore read in section.
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E2LAND-LED
The Ridge
The eagle at rest inside a mountain profile, a copper vein running through the rock beneath it. Ground first, bird second.
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E3CLOSEST TO V2
Vein Flight
The full bird in flight with a copper vein cracked through the wing. Most literal of the four — the nearest step from the current mark.
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E4CORPORATE
Ledger Wing
Graphite wing bands with one copper band — read as pit benches or a ledger line. The most institutional and the furthest from sport.
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Calm, not combative. Level gaze and horizontal motion — no bared beak, no claws forward.
No crest, no shield. The mark sits open on the page, beside the wordmark, never inside a badge.
Geology in the build. Every facet is a mineral idea — strata, ridge, vein or bench.
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08 · EAGLE MARK CONCEPTS — ROUND TWO, THE WING RE-CUT
Five more eagles. Same bird, the wing re-cut.
Round two keeps the silhouette settled in E1–E4 and works only the wing: how many beds, how wide the seams, where the green sits. Each is named for the mining idea in the cut — bench, seam, ore, terrace.
E5BENCHED
Bench Flight
Six narrow bands step down the wing like pit benches — three graphite, two copper, one green at the leading edge. The finest cut of the set.
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E6SEAMED
Open Seam
Fewer, wider beds with daylight between them: graphite host rock, a copper seam, a green face. Reads cleanly at small sizes.
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E7ORE-LED
Ore Flight
Bench Flight with the green face enlarged into a block — the ore body given more weight than the waste above it.
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E8TERRACED
Terrace
Three broad terraces, one each in graphite, copper and green. The boldest and most legible; the wing becomes a cross-section.
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E9LIFTED
Terrace, lifted
Terrace with the wing raised clear of the body — two copper beds and a green face over a graphite bird. The wing can carry alone as a device.
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Same rules as round one. Calm, not combative; open on the page beside the wordmark, never in a badge; geology in every facet.
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09 · LITHIUM FIRST — THE STORY OPENS AT WILLCOX PLAYA
Homeland lists as a lithium story — the drilled, logged Willcox Playa project — and grows into a copper story. The brand doesn’t change to make that shift: same wordmark, same palette, same voice. Only the mark’s green turns — graphite for lithium, verdigris for copper — and the photography moves from the playa to the pit.
LITHIUM · GRAPHITECOPPER · ORIGINAL
TSXV : HCM
One system, two chapters: launch on lithium at Willcox, carry the identical identity into copper as the portfolio matures.
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