BRAND PROPOSAL — V1AUGUST 2026
Homeland Critical Minerals
Brand Kit & Identity Guidelines
VERSION 1 PROPOSAL
The mark, the palette, the voice — and where they came from.
PREPARED BYRCAI
HOMELAND CRITICAL MINERALSUTAH — NEVADA — ARIZONA
BRAND PROPOSAL — V1AUGUST 2026
Homeland Critical Minerals
Brand Kit & Identity Guidelines
VERSION 1 PROPOSAL
The mark, the palette, the voice — and where they came from.
PREPARED BYRCAI
HOMELAND CRITICAL MINERALSUTAH — NEVADA — ARIZONA
01 · THE MARK
BRAND KIT V1

A nugget of native copper,
cut to seven faces.

The mark is a copper nugget reduced to hard geometry — seven irregular facets, drawn with a ruler, never traced from a photograph. Irregular on purpose: ore bodies are not symmetrical, and neither is exploration. Each face catches the light differently, the way a specimen turns in the hand.

The green face is the tell. Raw copper announces itself in green — malachite and verdigris, the oxide skin that forms wherever copper meets weather. One facet holds that green at the heart of the mark: raw ore, still in the ground, value not yet brought to surface. It is the quietest possible way to say explorer.

Seven faces
Irregular by design — ground is never symmetrical.
One green facet
Fixed position, fixed colour. Never moves, never recolours.
Ruler-drawn
Reads as geometry at 16 px, as a specimen at 16 ft.
CONSTRUCTION

All facet edges resolve to the central face. The verdigris facet is the origin of the drawing — everything else is cut around it.

THE MARK · FULL COLOUR
Oxidised copper ore held in two hands

The greens are not decoration. Oxidised copper ore, as found — malachite green, ochre crust, native metal. The mark’s palette is sampled from the rock itself.

02HOMELAND CRITICAL MINERALS · BRAND KIT V1
03 · COLOUR
BRAND KIT V1
CORE PALETTE

Already in use — this is the palette of the V1 mark itself. Graphite for type, bronze for copper, verdigris held in reserve for the one green moment.

Graphite
#2B2E31
Type · grounds
Bronze
#B87333
Copper · accents
Verdigris
#3F8C74
The green facet
Fog
#E7E4DF
Rules · panels
Ivory
#F6F4F1
Ground
FIELD PALETTE

From the ground itself — the playa at noon. The washed blue enters only through sky, photography and charts; it never touches the mark.

Washed Sky
#A8C4D4
Charts · air
Pale Sand
#DEC9A3
Backgrounds
Warm Copper
#C58A52
Photo grade
Umber
#4A4036
Deep neutral
Willcox Playa under a blue sky
WILLCOX PLAYA, AZ — FIELD PHOTO
WEIGHT OF USE

Mostly paper. Bronze is rationed; verdigris is rare — that is what keeps both premium. Sky blue is a garnish, never a ground.

04HOMELAND CRITICAL MINERALS · BRAND KIT V1
04 · TYPOGRAPHY
BRAND KIT V1
Aa
Archivo
One family for everything. A grotesque cut for engineering, not fashion — the voice of the wordmark carried through every headline, label and paragraph.
What the last explorers missed.
Five projects across Utah, Nevada and Arizona — one thesis.

Porphyry systems concealed beneath post-mineral cover. The deposits weren’t missing — they were displaced, buried and walked over. Homeland’s work is to hold that ground to the standard of evidence.

800
DISPLAY
HEADLINES
700
WORDMARK
SUBHEADS
600
LABELS
DESCRIPTOR
400
BODY
CAPTIONS
DATA VOICE · IBM PLEX MONO
WIL-23-001 · 238.5–255.0 FT
32.7519° N  109.8898° W
TSXV : HCM · LISTING PENDING

Coordinates, assays, depths, dates, tickers — anything measured is set in mono.

WORDMARK SPECS
HOMELAND700 · +4.5% TRACK
CRITICAL MINERALS800 · THE HEAVY LINE
SECTION LABELS600 · +24% TRACK

In the lockup the descriptor outweighs the name — Critical Minerals is the business; Homeland is the signature.

05HOMELAND CRITICAL MINERALS · BRAND KIT V1
Willcox Playa
05 · WEBSITE — LANDING CONCEPT
Homeland Critical Minerals
ABOUT US PROJECTS MEDIA NEWSROOM INVESTORS
TSXV : HCM LISTING PENDING
American copper,
beneath the cover.
Five projects.
Three states.
One thesis.
DISCOVER THE PROJECTS
05 · WEBSITE — PROJECT LOCATOR
INTERACTIVE — CLICK A SITE
The portfolio,
on the ground.
{{ p.n }} {{ p.name }} {{ p.state }} {{ p.chip }}
{{ activeName }}
{{ activeMeta }}

{{ activeDesc }}

NEVADA UTAH ARIZONA 02 Sand Pass 01 Red Star 03 Garfield Flat 04 Ripsey West 05 Willcox Playa COPPER PROJECTLITHIUM PROJECT
07HOMELAND CRITICAL MINERALS · BRAND KIT V1
06 · APPLICATIONS
BRAND KIT V1
INVESTOR DECK — TITLE
What the last
explorers missed.
INVESTOR PRESENTATION · Q3 2026
FIRSTNAME LASTNAME
CHIEF EXECUTIVE OFFICER
NAME@HOMELANDCM.COM · +1 000 000 0000
DIGITAL FURNITURE
TSXV : HCM
FAVICON 28 / 20 / 14

The mark survives to 14 px because the geometry is coarse and the green facet sits dead centre. Ticker chip states “listing pending” until the TSXV date — stated stage reads as discipline.

08HOMELAND CRITICAL MINERALS · BRAND KIT V1
07 · LOGO PROPOSALS — ALTERNATE LOCKUPS
EACH MARK WITH THE WORDMARK
1C
HOMELAND
CRITICAL MINERALS
1B
HOMELAND
CRITICAL MINERALS
2F
HOMELAND
CRITICAL MINERALS
2A
HOMELAND
CRITICAL MINERALS
5A
HOMELAND
CRITICAL MINERALS
6A
HOMELAND
CRITICAL MINERALS

Alternate marks set in the V1 wordmark system — same Archivo lockup, same divider, same descriptor treatment — so each proposal is judged on the mark alone.

09HOMELAND CRITICAL MINERALS · BRAND KIT V1
08 · ALTERNATE DIRECTIONS
FOR DISCUSSION — FROM THE EXPLORATION ROUNDS
1C
Core

The drill-core slice, end-on — palette lifted from Homeland’s own Willcox trays.

1B
Cover

The thesis drawn literally — surface line, buried dome, one drill trace finding it.

2F
Bimetal

Ore to metal — the split disc; steel-and-copper industrial register.

2A
Azurite

Geophysics halo closing on a copper core — the cool, instrumental voice.

5A
Facet — origin of V1

The study the chosen mark grew from — same nugget, earlier facet cut.

6A
Contour

Nugget cross-section as survey contours — the V1 mark’s linework cousin.

Held as directions, not competitors: any of these can supply secondary graphics (contours, core bands, halos) inside the V1 system without changing the logo.

10HOMELAND CRITICAL MINERALS · BRAND KIT V1
Homeland Critical Minerals
BRAND KIT — VERSION 1 PROPOSAL · AUGUST 2026
UTAH — NEVADA — ARIZONA
PREPARED BYRCAI

Prepared for internal review. Ore photography shown is reference stock, to be replaced with owned specimen photography from the August field program. Marks pending trademark search.

V1 V2 V3