BRAND KIT V2 · WORDMARK READY FOR IMMEDIATE USE
SEPTEMBER 2026
Homeland Critical Minerals
The full Homeland proposed identity.
 Palette, type, voice, applications and the logomark directions in development.

One piece is ready today: the wordmark, featured above, submitted for approval for immediate use across letterhead, email, documents and filings.
HOMELAND CRITICAL MINERALS
PREPARED BYRCAI
01 · THE WORDMARK — FOR IMMEDIATE USE, PENDING APPROVAL
Primary — dark on light
PRIMARY · GRAPHITE ON LIGHT
Reversed — light on graphite
REVERSED · IVORY ON GRAPHITE
One-line
ONE-LINE · HEADERS & FOOTERS
HCM short
SHORT · SMALL SPACES
HCM in bronze
BRONZE MARKING · SPARINGLY
HCM · BRAND KIT V202
02 · COLOR & TYPE — THE FULL PALETTE, UNCHANGED
Ivory
#F6F4F1 · page ground
Graphite
#2B2E31 · type
Bronze
#B87333 · the accent
Verdigris
#3F8C74 · rare
Fog
#E7E4DF · panels
Washed Sky
#A8C4D4 · charts · air
Pale Sand
#DEC9A3 · backgrounds
Warm Copper
#C58A52 · photo grade
Umber
#4A4036 · deep neutral
WEIGHT OF USE
Mostly paper. Bronze rationed, sky a garnish.
ARCHIVO — EVERYTHING
American copper, beneath the cover.
Headlines 800, subheads 700, body 400. Tracked caps for labels and anything measured: WIL-23-001 · 238.5–255.0 FT
The wordmark's letterforms live only in the logo files — never re-typeset the name.
RULES OF USE
DO  Use the supplied SVG/vector files at any size.
DO  Graphite on light grounds; ivory on graphite or photography.
DO  Clearspace = the height of the H, all sides.
DON'T  Re-typeset, stretch, outline or add effects.
DON'T  Place on busy imagery without a solid or gradient plate.
DON'T  Use bronze for body text — it is an accent, not a voice.
HCM · BRAND KIT V203
03 · IN USE
Homeland Critical Minerals TSXV : HCM
Investor presentation, Q3 2026.
DECK COVER · REVERSED ONE-LINE
EMAIL SIGNATURE
HCM
Mansoor Jan CHIEF EXECUTIVE OFFICER Homeland Critical Minerals · TSXV : HCM
Phoenix, Arizona · homelandcriticalminerals.com
HCM
BUSINESS CARD FRONT
CHART STYLESKY + BRONZE
Washed sky carries the series; bronze marks the one that matters.
HCM · BRAND KIT V204
04 · THE GROUND — SIX PROJECTS, THREE STATES
NEVADA UTAH ARIZONAUNITED STATES OF AMERICA Salt Lake CityLas VegasPhoenixTucsonReno 02 Sand Pass 01 Red Star 04 Garfield Flat 05 Ripsey West 03 Red Hills 06 Willcox Playa COPPER PROJECTLITHIUM PROJECT
01 · UTAHRed StarCopper target on trend under cover.
02 · UTAHSand PassBasin-and-range cover over a geophysical target.
03 · NEVADARed HillsCopper system; historic workings at surface.
04 · NEVADAGarfield FlatClaims staked on trend with the producing district.
05 · ARIZONARipsey WestPorphyry copper target, staked ground.
06 · ARIZONAWillcox PlayaLithium — drilled, logged and assayed under the playa.
HCM · BRAND KIT V205
Homeland Critical Minerals
TSXV : HCM
PHOENIX, ARIZONA
HOMELANDCRITICALMINERALS.COM
September 3, 2026
Re: Wordmark adoption — effective on approval
Sincerely,
Mansoor Jan
Chief Executive Officer
Homeland Critical Minerals
PAGE 1 OF 1
HCM · BRAND KIT V206
05 · AMERICAN AT THE CORE
The identity is unmistakably American in its fundamentals — from the name and letterforms to the colours and the sense of place. But it is not American in a generic or imposed way; it feels rooted in the landscapes where the projects sit. 
1 · THE NAME LEADS
HOMELAND carries the weight in every lockup — domestic supply, said in one word.
2 · THE ENGRAVER'S LETTER
HCMEmbassy of the United States of America — engraved lettering
Copperplate Gothic — the chiselled letter of American embassies, banks and cornerstones.
Engraved authority, not fashion.
3 · THE GROUND IS THE ICON
NEVADA UTAH ARIZONAUNITED STATES OF AMERICA Salt Lake CityLas VegasPhoenixTucsonReno 02 Sand Pass 01 Red Star 04 Garfield Flat 05 Ripsey West 03 Red Hills 06 Willcox Playa COPPER PROJECTLITHIUM PROJECT
Arizona, Nevada and Utah drawn as the brand's key graphic — the American Southwest itself, not an abstraction of it.
4 · THE FLAG, WHERE IT LIVES
American flag flying over the field site
IN THE PHOTOGRAPHY — AS FOUND ON SITE
MADE IN AMERICAfooter credential — type, one diamond, no flag art
Homeland Critical Minerals
MADE IN AMERICA AMERICAN COPPER · AZ — NV — UT
HCM · BRAND KIT V207
06 · FROM THE FIELD — THE PALETTE, VALIDATED ON THE GROUND
The palette was specified first — then the August 2026 film trip across Homeland ground in Arizona, Nevada and Utah confirmed it. Every color in the kit is right there in the photography: the brand direction, validated by the land itself.
Open pit benches, aerial
BRONZE — oxide benches
#B87333
PALE SAND — waste rock
#DEC9A3
OPERATING PIT ON TREND · AZ · AUG 2026
Playa under a wide sky
WASHED SKY
#A8C4D4
IVORY — alkali flat
#F6F4F1
BASIN GROUND · NV — UT
Oxidised copper ore
VERDIGRIS — oxidised ore
#3F8C74
COPPER ORE, AS FOUND
Range at golden hour
WARM COPPER — evening light
#C58A52
UMBER — shadowed range
#4A4036
EVENING RANGE · UT
Historic headframe
GRAPHITE — the headframe
#2B2E31
HISTORIC WORKINGS · NV
Ground truth: the palette held up against the places it has to live.
MADE IN AMERICA
HCM · BRAND KIT V208
07 · THE LOGOMARK — STILL TO BE DECIDED
The wordmark is ready today. The mark joins it as the brand develops.
Everything in this kit so far runs on the wordmark alone — letterhead, email, documents, filings. That is deliberate: the wordmark can go to work now, and a logomark can be added to every lockup without reprinting anything. Two families of candidates are in development below.
APPROVAL REQUESTED
FOR INTERIM USEThe wordmark stands on its own until the full brand direction is finalised
CANDIDATE A · THE COPPER NUGGETFIRST LANDED ON
WHAT THE LAST
EXPLORERS MISSED.
INVESTOR PRESENTATION · Q3 2026
DIGITAL FURNITURE TSXV : HCM FAVICON 28 / 20 / 14
Native copper cut to seven faces with the green heart — drawn from the ore itself. Ownable, geological, quiet.
CANDIDATE B · OTHER DIRECTIONS EXPLOREDGEOLOGICAL → AMERICAN-FORWARD
THE PIT · BENCHES
THE CORE SLICE
UNDER THE COVER
THE COPPER STAR
Flag star markTHE FLAG · REDRAWN
THE EAGLE · ABSTRACT
From the geological family already explored to sharper American-forward symbols — star, shield, eagle — drawn in the same copper, graphite and green heart.
Decision to follow with the full brand direction — neither candidate blocks anything in this kit.
HCM · BRAND KIT V209
08 · LITHIUM FIRST — THE STORY OPENS AT WILLCOX PLAYA
Homeland lists as a lithium story — the drilled, logged Willcox Playa project — and grows into a copper story. The brand doesn’t change to make that shift: same wordmark, same palette, same voice. Only the mark’s heart turns — graphite for lithium, verdigris for copper — and the photography moves from the playa to the pit.
LITHIUM · GRAPHITE HEART
→
COPPER · GREEN HEART
WILLCOX LITHIUMPROJECTSINVESTORSTSXV : HCM
Willcox Playa aerial
AMERICAN LITHIUM · WILLCOX PLAYA, ARIZONA
American Lithium.
Under the playa.
Drilled, logged and assayed — a lithium-bearing basin beneath post-mineral cover, on 100%-owned ground.
INVESTOR DECK THE PROJECT
WILLCOX PLAYA · AZ · AUG 2026
WIL-23-001 · LOGGED & ASSAYEDBASIN-SCALE TARGET100% OWNED6 PROJECTS · 3 STATES
One system, two chapters: launch on lithium at Willcox, carry the identical identity into copper as the portfolio matures.
HCM · BRAND KIT V210
Homeland Critical Minerals
PREPARED BY RCAI
HCM · BRAND KIT V2 · SEPTEMBER 2026
V1 V2 V3